Advertising makes the biggest difference

 I never noticed how many shams there are in pharmacy until i have been working full time in one for the past two weeks. For those who dont know what the word 'sham' means, it means something that is there to trick us into believing it is really good. As i think about it maybe sham isnt the best word to use, maybe its more of a clever use of advertising to make people buy all those different types of products in the pharmacy.

What Im trying to get is that have you ever noticed in the pharmacy there are so many types of Panadol products out there, such as normal panadol, then theres panadol back and neck, panadol back and neck long lasting. I mean they ALL contain exactly the same thing! just 500mg of paracetamol..theres nothing special about them which makes it only travel to the back and neck..it targets the whole body. the thing is you can get a box of 100 panadol tablets for about $10 dollars maybe (or $2 for a no-name brand) but you will be paying up to $6-9 for 24 tablets of the back and neck even though its the same thing. I have had customers who have specifically requested for the back and neck ones despite me explaining its the same thing...but because they saw on tv that it targets the baack and neck, they ONLY want that one haha I would definitely be looking to spend those few dollars that ive saved somewhere else...like a big bowl of ice cream or something.

Then there are those products which have had a 'special advertisement' on one of our news programs about how amazing and how godly the effects of those medicines are. Then guaranteed the next day, hundreds of people will come and ask for that product and all stock will be sold out in like 5 seconds. This was the case with shark cartilage arthritis creams, green tea diet pills, Pawpaw creams, Goat's milk soap. However, after about 2 weeks the hype dies down and no body buys them anymore...If they were that good, people would keep buying them right? its all thanks to advertising that makes or breaks these products, even in the pharmacy where we put customers health in first...haha




Signing Out,